Communication with pharmacists – generic medicines in Poland

We run email campaigns targeting selected groups of hospital pharmacists. These may relate to, amongst other things, a product, its availability, how to place an order or other agreed information.

• selection and segmentation of the target audience;
• preparation of content and dispatch of communications;
• editorial and graphic design support.

The Contact Centre can run telephone campaigns targeting a specific audience and handle incoming enquiries as part of a defined project. These activities may be of an informational or sales nature.

• outgoing calls to a specific target audience;
• handling incoming calls;
• providing agreed information about a product or offer;
• handling enquiries relating to the campaign;
• the option to use a dedicated or shared helpline.

Regional Coordinators may carry out agreed activities directly at selected facilities, primarily in the hospital sector.

• liaising with managers and staff at hospital pharmacies and other relevant departments within the facilities;
• providing agreed information, offers and materials;
• gathering feedback during contacts with healthcare facilities;
• gathering information on the product’s status and barriers relating, amongst other things, to its availability or purchase.

We publish *Hospital Pharmacoeconomics* – a specialist journal aimed at hospital pharmacists. As part of our collaboration, we can publish expert and sponsored articles, as well as carry advertisements.

• publication of a manufacturer’s ready-made article or an article prepared by an expert;
• editorial and graphic design support;
• advertising in the journal;
• the opportunity to use additional copies of the journal at conferences and other events.

e-Urtica is an online collaboration portal for verified users, including pharmacists and representatives of other healthcare professions. We can also use it as a channel for communicating with the portal’s professional users.

• a responsive banner next to lists of orders or complaints;
• a sponsored article in the ‘Knowledge’ section;
• the option to combine informative content with product advertising.

We can organise a webinar from start to finish, or take on selected stages of its preparation and delivery.

• developing the content concept;
• recruiting experts and speakers;
• preparing materials;
• organising communication and promotion of the event;
• technical and organisational support;
• assistance in securing patronage and the preparation of certificates of attendance.

We organise scientific and training conferences for hospital pharmacists. Manufacturers may participate in these as partners under agreed terms.

• inclusion of the company name and logo in conference materials;
• information materials in participants’ packs;
• an exhibition stand;
• the opportunity to give a presentation or take part in the programme;
• participation by company representatives and direct contact with participants.