Communication with pharmacists – branded medicines in Poland

We run email campaigns targeting selected groups of hospital pharmacists. These may relate to, amongst other things, a product, its availability, how to place an order or other agreed information.

• selection and segmentation of the target audience;
• preparation of content and dispatch of communications;
• editorial and graphic design support.

The Contact Centre can run telephone campaigns targeting a specific audience and handle incoming enquiries as part of a defined project. These activities may be of an informational or sales nature.

• outgoing calls to a specific target audience;
• handling incoming calls;
• providing agreed information about a product or offer;
• handling enquiries relating to the campaign;
• the option to use a dedicated or shared helpline.

Regional Coordinators may carry out agreed activities directly at selected facilities, primarily within the hospital sector.

• liaising with managers and staff at hospital pharmacies and other relevant units within the facilities;
• providing agreed information, offers and materials;
• gathering feedback during contacts with healthcare facilities;
• gathering information on the product’s status and barriers relating, amongst other things, to its availability or purchase.

We publish *Hospital Pharmacoeconomics* – a specialist journal aimed at hospital pharmacists. As part of our collaboration, we can publish expert and sponsored articles, as well as carry advertisements.

• publication of a manufacturer’s ready-made article or an article prepared by an expert;
• editorial and graphic design support;
• advertising in the journal;
• the opportunity to use additional copies of the journal at conferences and other events.

e-Urtica is an online collaboration portal for verified users, including pharmacists and representatives of other healthcare professions. We can also use it as a channel for communicating with the portal’s professional users.

• a responsive banner next to order or complaint lists;
• a sponsored article in the ‘Knowledge’ section;
• the option to combine informative content with product advertising.

We can organise a webinar from start to finish, or take on selected stages of its preparation and delivery.

• developing the content concept;
• recruiting experts and speakers;
• preparing materials;
• organising communication and promotion of the event;
• technical and organisational support;
• assistance in securing patronage and the preparation of certificates of attendance.

We organise scientific and training conferences for hospital pharmacists. Manufacturers may participate in these as partners under an agreed arrangement.

• inclusion of the company name and logo in conference materials;
• information materials in participants’ packs;
• an exhibition stand;
• the opportunity to give a presentation or take part in the programme;
• participation by company representatives and direct contact with participants.