MARKET ANALYSIS
Analysis of the market and potential for brand-name medicines in Poland
We combine data on the market, purchasing patterns, sales, availability and stock levels to assess the situation of a specific product or project and to support decisions regarding its further development within the pharmaceutical market.
B2B consultation
common challenges
When should you use this service?
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SCOPE OF THE SERVICE
What data and areas can we analyse?
01 The market, prices and competition
We analyse current and historical tender prices, tender procedures and their outcomes, as well as contractors and competitors. Depending on the partner’s enquiry, we take into account the products, substances or purchase items adopted as the agreed benchmark.
02 Buyers and how to purchase the product
Based on the available data, we can identify the entities that conducted tender procedures or purchased a medicinal product, a substance or a relevant product category during the period under analysis. We can take into account the frequency and timing of purchases, the way the product is described in the tender documentation, and the timetables for tender procedures.
03 Sales, stock and contract utilisation
Based on the data covered by the scope of our collaboration, we can analyse sales, demand, availability, stock levels and turnover, expiry dates, and the extent to which the quantities and values specified in the contracts have been utilised.
04 Sales by customer group and channel
We can analyse sales of a selected product by customer group and channel, and compare sales trends over a selected period. This enables us to identify which customer groups and channels are most significant for the product in question.
HOW DO WE WORK?
From a business question to an analysis
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We define the problem and the aim of the analysis
We identify the product, project, portfolio segment or area requiring assessment, as well as the period under review. We define the question that the analysis is intended to answer
Reporting
Results of the analyses
The format of the report depends on the partner’s question or the problem presented, the agreed scope of the analysis and the intended use of the data. Reports may be:
- created on a one-off or recurring basis
- updated at a set frequency
- relating to the current status or a specific time period
- prepared for a selected product, product group, portfolio or specific subject area
FACILITIES
What do we base our analyses on?
01 Business Intelligence and Reporting
We combine analytical expertise with tools for creating reports and dashboards. We tailor the report format to the specific question, the scope of the data and how the results will be used.
02 Organised market and purchasing data
We work with data on tenders, prices, results, contractors, buyers and purchasing patterns. We verify the availability and relevance of this data for the purposes of the analysis on a case-by-case basis.
03 Combining market data with operational data
Within the scope of our collaboration, we can cross-reference market data with sales figures, availability, stock levels, turnover and the utilisation of existing contracts.
Discover our other services
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Hospital tenders and the awarding of contracts
The analysis may show that participating in tender procedures is an important way of purchasing a product.
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The sale of medicines and cooperation with healthcare facilities
The analysis may identify buyers and how they purchase the product, as well as areas that are key to launching or growing sales.
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Pharmaceutical warehousing, stockholding and distribution
The analysis may identify requirements relating to stock levels, availability and distribution of the product – either before regular sales begin or whilst they are underway.
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Communication with pharmacists and other healthcare professionals
The analysis can help identify the professional target audience relevant to a given product and how it is purchased.
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About the company
Urtica – pharmaceutical wholesaler and distributor of medicines
Urtica is a pharmaceutical wholesaler with over 35 years’ experience on the Polish market, specialising in serving the in-patient healthcare sector. As a distributor of medicines, we work with manufacturers and professional customers throughout Poland.
Our activities include the distribution of medicines, warehousing, stock management and pharmaceutical logistics, as well as processes relating to tenders, contract fulfilment, complaints, settlements and reporting.
We work with manufacturers of generic, originator and innovative medicines, as well as with hospitals, pharmacies, other healthcare providers and pharmaceutical wholesalers.
Contact
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