DATA-DRIVEN DECISIONS
Market analysis and product potential
We combine data on prices, tender processes, the market environment, sales and stock levels to assess the situation of a product or portfolio and support decisions regarding the development of generic products on the Polish market.
B2B consultation
COMMON CHALLENGES
When should you use this service?
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SCOPE OF THE SERVICE
What data and areas can we analyse?
01 The market, prices and competition
We analyse current and historical drug prices, tender processes and their outcomes, as well as contractors and competitors. Depending on the manufacturer’s enquiry, we take into account products, substances or purchase items adopted as an agreed benchmark.
02 Shoppers and shopping patterns
Based on the available data, we can identify the entities that conducted tender procedures or purchased a product, substance or relevant category during the period under analysis. We can take into account the frequency and timing of purchases, the way the product is described in the tender specifications, and the timetables for tender procedures.
03 Sales, stock and contract utilisation
Based on the data covered by the scope of our collaboration, we can analyse sales, demand, availability, stock levels and turnover, expiry dates, and the extent to which the quantities and values specified in the contracts have been utilised.
04 Portfolio and sales profile
We can carry out a comparative analysis of individual products or product groups, or analyse sales by selected customer groups and channels. This enables us to identify which elements of the portfolio are most significant during the period under review and how their market and sales performance differs.
HOW DO WE WORK?
From question to analysis
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We define the problem and the aim of the analysis
We discuss the product, portfolio segment or area requiring assessment, as well as the period under review. We define the question that the analysis is intended to answer.
Reporting
Results of the analysis
The format of the report will depend on the question or the problem presented to us. We will agree together on the scope of the analysis and the purpose for which the data will be used.
- Our reports may be one-off, periodic or updated at set intervals
- Reports may relate to the current market status of a product or a specific period in the past
- We prepare reports for a selected product, product group, portfolio or specific subject area
FACILITIES
What do we base our analyses on?
01 Business Intelligence and Reporting
We combine analytical expertise with tools for creating reports and dashboards. We tailor the report format to the specific question, the scope of the data and how the results will be used.
02 Organised market and purchasing data
We work with data on tender procedures, prices, results, contractors, buyers and purchasing patterns. We verify the availability and relevance of this data for the purposes of the analysis on a case-by-case basis.
03 Combining market data with operational data
Within the scope of our collaboration, we can cross-reference market data with sales figures, availability, stock levels, turnover and the utilisation of existing contracts.
Discover our other services
Related services for pharmaceutical manufacturers
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Hospital tenders and the awarding of contracts
The analysis may reveal which tender procedures and procurement deadlines are relevant to the product or portfolio.
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The sale of medicines and cooperation with healthcare facilities
The results of the analysis may highlight areas where it would be worthwhile to expand sales or improve the utilisation of existing contracts.
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Pharmaceutical warehousing, stockholding and distribution
An analysis of sales, demand and stock turnover may indicate a need to adjust stock levels or distribution methods.
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Communication with pharmacists and other healthcare professionals
The analysis may identify groups of professional customers that are relevant to the product or portfolio.
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About the company
Urtica – pharmaceutical wholesaler and distributor of medicines
Urtica is a pharmaceutical wholesaler with over 35 years’ experience on the Polish market, specialising in serving the in-patient healthcare sector. As a distributor of medicines, we work with manufacturers and professional customers throughout Poland.
Our activities include the distribution of medicines, warehousing, stock management and pharmaceutical logistics, as well as processes relating to procedures, contract fulfilment, complaints, settlements and reporting.
We work with manufacturers of generic, originator and innovative medicines, as well as with hospitals, pharmacies, other healthcare providers and pharmaceutical wholesalers.
Contact
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